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Essays 451 - 480

MARKETING MIX AND COMPETITIVE ADVANTAGE

them around - after all, horses did fairly well in that category. But Henry Ford managed to convince the population (through promo...

Nash Equilibrium in the Goal Kicking Game

a player to make a random selection, where at least one player has this choice there is the result of a mixed strategy Nash equili...

Taking the Kindle DX to College

to ensure that it has the financial and human resources to support the product while not attaching the entire future of the busine...

Structuralism, Mixed Methodology And Wundt Titchener

was significant, inasmuch as through his theory of structuralism he sought to uncover the contents - rather than functions - of co...

A Midsummer Night's Dream and William Shakespeare's Humorous Approach to Love

logic. The play consists of a quartet of couples - secondary characters King Oberon and Queen Titania, and Theseus and Hippolyta;...

4Ps Marketing Mix at Nike

has its own stores in some regions, they can control their distribution costs, which gives the company more power in pricing their...

U.S. Army Pay Systems

salary is vastly different, $48,468 for the civilian and $26,967 for the military sergeant but the total package tells another st...

Montessori Relationship Between Discipline And Obedience

concept of independence and freedom, both needed for the child to develop discipline (self-discipline) and obedience. As Conroy a...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

A Qualitative Assessment of Medication Errors

quantitative aspect of the research by Koppel et al. provides a very different approach to understanding the issue. The quantitat...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Sports Markets and Demand Forecasting

for a number of reasons. For instance, when one takes a superficial look at any given culture, it seems as if there are certain "c...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Research Summaries and Analysis

used to assess this knowledge was the Knowledge of Attention Deficit Disorders Scale (KADDS). Results showed that the teachers kne...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Critiquing Social Research

This research paper offers description of how to critique qualitative and quantitative research studies and then closes with a sec...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

On Going Home

Joan Didions short story "On Going Home" is a story that describes Didions childhood home and the influences that she...

Southeast Asian Students, Community Colleges

This research paper focuses on the needs of Southeast Asian immigrant students attending community college. The writer recommends ...

Program Assessment, Mixed Method Approach

This research paper discusses mixed methods that combine qualitative and quantitative approaches to research in order to discern t...

Mood Disorder: Case Study

Being a temporary mood lifter, marijuana actually creates even more of a problem for someone experiencing the throes of major depr...

Medical Coding

classify medical errors (Pace et al., 2005). In fact, there are taxonomies to classify errors but they are not standardized (Pace ...