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Essays 391 - 420

Creating Repeat Business for Build-a-Bear

more effective direct marketing, with the collection of owners details, (or their parents details when undertaking is of age), and...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

New HRM Strategy for CCDC

the use of HRM strategies in a manner that would add value to the operations. There is a very clear human relations approach where...

State Owned Enterprises (SOE's) and their Role in International Business

will be regulating themselves. It may also be argued that the existing systems for analysing and assessing the competitive environ...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

Operational Improvements in Manufacturing Environment - The Case o Morgan Cars

changes have seen the overall capacity of the factory increase from 500 cars per year to over 700 cars per year (Vella, 2007). De...

Questions on Business Economics and Finance

a buyer may walk around before making a choice looking at the different suppliers and their prices. As the product is one provided...

Information Management

since the computer revolution; this has facilitated improved levels of communication and access to information with an increasing ...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

JetBlue; A Transformed Organization

unable to get to gates, passengers were stuck on aircraft and the entire fleet had to be grounded for three days. These were probl...

Green Supply Chain Management

and policies associated with the greening of the supply chain can be associated with economic savings (Rao, 2007; Esty and Winston...

An Application of Activity Based Costing

2007; Vieceli, 1999). This is a system that often takes advantage of new technology, the ABC system will identify the act...

The Benefits of Activity Based Costing

process of manufacture where there are at least a sequence of at least two activities required for the production of the product o...

Supermarket Industry in the UK

offers and provide convince, but this has also resulted in a decline in town centers and smaller operators, and as such may be arg...

Economic Principles Applied to Pharmaceutical Companies

fewer people able to afford the goods. The converse is also true, as process fall then there is usually an increase in demand, as ...

Liner and Tramp Shipping; Management and Operating Differences

one of the regular ports, and dropped off at one of the ports, be accepted under a bill of lading contract which will be issued to...

Explaining Rising Profits But a Fall in Return on Capital Invested

have been deducted (sometimes this may be before tax, it may also be after tax), and dividing this by the revenue and presenting i...

China's Entry into Africa

many of the trade barriers lifted and restrictions relaxed, for trade and good going into and coming out of China (Thompson, 2007)...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

Merrimack Case Study; Accounting for Inventory LIFO and FIFO

increases the cost of goods in this case. The sales pattern aid with this, as the level of sales means that the carried forward st...

The Changing Role of Line Managers

shift in the way line management is viewed and utilized in terms of their management duties and responsibilities that reflects thi...

The Use of an Information System to Support Business Processes

order to create value within the supply chain. The use of the system started out as a dialing in network which facilitated...

Knowledge Management and Learning in Low Cost Airlines

the use of dynamic pricing. This is a pricing system that is designed to maximise revenues and seat sales. The marginal cost of ca...

Private Security Industry and Increased Powers

law enforcement in general: the role of the police has changed and developed considerably in the past twenty years, and part of th...

Internet Gerocery Shopping and the Case of Webvan

an already low average operating margin (4%) * Need to build warehouses and hubs to * Less choice than traditional stores * Hi...

Bank Teller and Employment Longevity

at tellering as a long term career. This study will address financial institutions with $50M or less in assets or fewer than 25 em...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

CPA Accountability, Efficiency, and Productivity

complex factors (Lindner, 2002). In this paper, well examine first the tangibles for measurement, such as the performance indicato...