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Essays 421 - 450

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Individual Church Marketing

for a number of reasons. Therefore, it requires those in administrative positions to think of St. X as a product and develop an ap...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Canadian Marketing of Guard Soap

Guards marketing budget. She feels that spending should be "proportional to the brands sales by region rather than to regional po...

Contract Law Mistakes and Fraudulent Misrepresentation Case Study

Partridge v Crittenden [1968] 1 WLR 1204 will apply, and as such the advertisement is only an invitation to treat, as offering for...

Boeing Airlines, International Sales, and Ethics

global market Boeings response was to strengthen its forces. In August, 1997, Boeing completed a merger with another commercial j...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

United Kingdom Supermarkets and Segmentation Significance

run down neighbourhood where money was limited, Likewise Kwik Save or Lidl have a brand that gives the impression of budget brands...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Overview of Portable Travel Desk

full size. Add to these items the associated papers, disks and CDs that the user needs, and that lightweight, slimline laptop has...

Sales Success Factors

is by carefully planning primary and secondary sales calls, developing a careful questioning strategy and preparing responses (May...

Flat Panel Computer Monitors Advantages and Disadvantages

with traditional monitors; secondly, considerable effort has been put into the exterior casings of the flat-panel monitors and man...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...