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Discipline, Not Science, of Marketing

In five pages this paper supports the argument that marketing is a discipline and not a science. Two sources are cited in the bib...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

Overview of Marketing for an Independent Garden Center

purchases for resale. Every retailing business must be aware of the extreme competitive nature of todays retail market in order t...

Multilevel Marketing and Pyramid Schemes

In thirty pages this research paper presents examples that illustrate the differences between multilevel marketing and pyramid sch...

Strategies for Marketing Services

In fifteen pages this research paper discusses how services can be successfully strategically marketed. Fourteen sources are cite...

Transactional and Relationship Approaches to Marketing

In twelve pages this research paper considers transactional and relationship marketing methods in a contrast of differences. Eigh...

Marketing Tools and the Validity of Psychographics

In two pages this paper argues that psychographics and the ways in which it misleads and exaggerates should not be regarded as a v...

Edison Brothers Inc. 'Oaktree' Retail Clothing Store Layout

In three pages this paper presents an evaluation of a retail store's marketing layout in a consideration of style, arrangement of ...

Soccer Camp Marketing SWOT Analysis Sample

In five pages this paper discusses marketing a community soccer camp with a SWOT analysis of strengths, weaknesses, opportunities,...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Entering the Field of Banking

For example, the average middle-class, American consumer can now bank online, search for the best mortgage rates online, transfer ...

Cost of Nuclear Energy

In sixteen pages this research paper discusses the pros and cons of nuclear energy in a consideration of its costs and how nuclear...

Seek Specific Job Opportunities Based on Bilingualism

as well as mentors, training programs, internships and more. Clearly, the bilingual person is almost never without job opportunity...

Format and Programming of 4 Major Radio Stations in New York City

In fourteen pages this paper examines 4 popular NYC radio stations WLTW, WWRL, WQHT, and WBGO in an analysis of their format, prog...

Small Market Radio and Deregulation

This research report looks at deregulation in this industry. Specific information about FM stations in Pennsylvania is included. ...

Networks of Telephone Service Providers & Their Networks / Addressing Technological Change and Cost Feasibility in a Constantly Changing Market

In seventy pages this paper examines the telecommunications industry in a consideration of service providers, networks, a market t...

Future Marketing Technology

In five pages this paper examines marketing technology of the future. Six sources are cited in the bibliography....

CPU Chips Industry and Competitors

In seven pages the CPU chip industry is examined in terms of three leaders with one controlling much of the market and its impress...

WordPerfect vs. MS Word

a web page can be automatically formatted to a particular style. Of course, WordPerfect still operates on the "document" format a...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

France and Costume Jewelry Marketing

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

Marketing and Sales of DuoLine

In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Cluetrain and Marketing Guru Design

In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...

Health Spa Business Plan Start Up

In ten pages a sample plan for starting up a health spa business is presented through success criteria, company overview, location...