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Essays 61 - 90

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Origins of Jainism, Buddhism and Sikhism

tomatoes and carrots: eating the tomato does not adversely affect the tomato plant; eating a carrot kills the plant. Buddhism ...

Model for Crisis Intervention

This paper begins by offering a diagnosis for an individual who suffered a trauma. The diagnosis is post-traumatic stress disorder...

House Bill 250: Analysis

context notes the need for investigative teams to help differentiate whether abuse and/or neglect served as a direct cause of deat...

Chemical Dependency Issues

the substance replaces recreational social or occupational activities (American Psychiatric Association, 2000). * The continuing u...

A Personal Statement of the Meaning of Literature

I can find myself truly empathizing with the individual. If the story is written from the third person perspective then it is like...

Right to Refuse Treatment

so (Forsloff). However, the state considers itself to have a vested interest in protected those who cannot protect themselves, suc...

Business Leadership Self Evaluation

I hope to have some day. Values I think that everyone has values, even the dweebs. They have their own values, they just may not...

Concepts of Insider and Outsider Cultures

In sixteen pages this paper discusses minorities and social mainstream individuals in a consideration of what is meant by 'insider...

Diaries and Why a Person Might Keep One

This paper discusses why a journal or diary might be kept by an individual in three pages....