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Essays 151 - 180

Harvard Case Study Analyses (Beacon College, Brooklyn College, Conrad Stetson University and Mercer University)

one were to add or take away some programs it would result in an impact in terms of costs for administrative or general support (C...

Electoral College's Influence

the House of Representatives would make the final decision (1998). No matter what happens, when electors go to vote, they are allo...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Tax Considerations in Corporations and Partnerships

higher overall taxes. A caveat in establishing a corporation is that the IRS will seek to minimize salary paid by a C corporation...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Limiting Web Site Porn

Internet pornography accounts for $2.5 billion of the $57 billion pornography market. The Web has made porn easily accessible by i...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

PBS and Marketing Efforts

stations. Ownership of these stations is contained within 171 other organizations across the country, 51 percent of which are com...

George Goodman, aka Adam Smith, and The Money Game

stock market are thoughts which lean more towards philosophic thinking than cruel, hard economics. In fact, the text is written ...

UK's Small and Medium Sized Enterprises Currencies Direct Ltd.

at higher prices (Currencies Direct, 2005). This means the target market were small to medium sized enterprises (SMEs) as well as ...

Al Ries and Jack Trout's Horse Sense

Here the authors discuss the idea that intelligence and aggression dont really matter as much as having a rich parent or someone e...

Governmental Policies That Affect Workforce Development Networks In Adult Education

development necessarily flourish from assuming they want to and will fit into what is needed or what exists" (Schimel, 2008). ...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Motivational Factors: Literature Review

note the impact perceived control of external influences has upon an individuals ultimate behavior. Gallozzi (2008) points out ho...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...