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Essays 361 - 390

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Cyberography and Ontario Healthcare

Information. This is a useful page in that it offers the consumer information from a variety of sources that the MOHLTC has determ...

Alberta, Canada's Health Concerns

have in promoting her citizens wellness while Alberta still lags behind in her recognition of the importance of education in promo...

Euclid's Hospital Health Care Data Protection

feel that ongoing, regular access to and the use of health information is essential to achieve important public health objectives ...

Community Health and the Nursing Care Theory of Jean Watson

and continues to do so, over the past two decades, as it was first published in 1979 (Falk-Rafael, 2000). In formulating her theor...

Medicare's Part D and Its Impact

dressed in a hat and white cotton gloves, and her dress has lace-trimmed collar and cuffs with a small bouquet of violets containi...

Concepts of Self Care

to the wide-ranging aspect of nursing than merely administering medicine; in fact, the myriad components that ultimately comprise ...

A Health Care Fraud Opinion

not just the physician but also the office assistant. The lesson that this case provides is that agreements regarding fraudulent ...

The Elderly, Prescription Drug Abuse and Alcoholism

like alcohol. Alcoholism and Prescription Drug Abuse The elderly population is the fastest growing demographic group in the Un...

Suggestions for Home Health Care Services' Marketing

with the patient. The problem with this, however, is that therapists and other health care providers dont necessarily have time to...

Health Policy and the Role of Public Health Nurses

These authors conducted a large study of 3,830 individuals consisting of 17.8 percent nurses, 21.8 percent physicians, 29.6 percen...

Health Care - Studies on Governance

Developing New Nurse Leaders also considers the issue of shifts in leadership and governance, with a focus on the role of nurses a...

Clinical Family Health Promotion Outcomes Analysis

intervention protocols. In particular, this model has been utilized to consider the way in which health professionals address beh...

Health Care Costs Problems

States is that this population generally consists of middle class families and children. In 1991, there were almost 36 million Am...

Health Care Industry and Demand Induced by Suppliers

for patients, there is a conflict between personal interest (through induced demand) and the interest of patients (Induced Demand,...

Policy Memo on Massachusetts' Single Payer Health Care

the United States is that this population generally consists of middle class families and children. In 1991, there were almost 36...

Health Care Industry and Medication Errors

potential for depression. It stands to reason, therefore, that if nurses in critical care units are experiencing higher rates of ...

Comparative Analysis of United Kingdom and Uganda Regarding HIV and AIDS Progress

of health promotion models. Though a single theory may not provide a complete perspective, the study of several theories can buil...

Health Care and End of Life Decisions

become a prominent question in the care of patients. Society and medical practitioners continually face many dilemmas at the end ...

Similarities and Differences in Health Care Statutes

by ten years in prison and an undetermined fine. One of the most obvious differences between this statute and the others is that ...

Case Study on Prison Reform

care is a basic survival need. Without adequate health care, they could and sometimes do die. There is empirical evidence that the...

Nursing and Mandatory Overtime

issue of regulatory interest when attached to direct patient care (Nursing, 2004). As few nurses with no patient responsibilities...

Universal Health Care Funding

congresses Schwarzeneggers They are unlike to pass. Consider one more state - Massachusetts which passed a universal health care p...

ENTREPRENEURIAL PROCESS AND HEALTH CARE DELIVERY

launching a business). And what about competitive advantage? This is great if the opportunity is a "first-mover," in other words, ...

Discrepancies Between Aspirations and Reality in Health Care

group are already marginalized by virtue of having the condition; their aspirations therefore are lower than for others, because "...

Reforming Health Care

the fact that Americans demand extraordinary health care but refuse to pay for it; that medical science is now able to extend life...

Universal Health Care Policy

such as Massachusetts and California, the pros and cons of universal health care and others. Some of the articles reviewed are lis...

MARKETING, HEALTH CARE AND ETHICS

outgoing because of the particular medication. And yes, the commercials list the side effects, but usually as an afterthought. Bec...

Universal Health Plan -Stakeholder Communication

television commercials to scare the public (Greene, 2008). The couple, Harry and Louise, was sitting at their kitchen table mockin...