SEARCH RESULTS

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

In five pages this paper considers the recession and the impact it had both on the market economy and on monetary policy with the ...

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

In six pages consumers under the age of twenty five are considered in terms of their characteristics and their unpredictability fr...

In three pages consumer's choice of goods are assessed through monetarism theory, cost curves, and how availability and cost are a...

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

an oversupply situation as a result in the economic decline seen in the Asia-Pacific region (Nakamura, 1999, p17). This was placin...

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

by for operations when companies seek to become or are multinational corporations. These are followed through in a sequential incl...

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

on television talk shows, as opposed to entertainment (such as movies or videos). This suggests that Zune is being structured to a...

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

The On-The-Go concept will be set up in the lobby of office buildings (or the main building of a corporate campus) - and it will h...