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Essays 1651 - 1680

Services Marketing and its Role

a point services marketers must keep in the forefront of their approaches. In the beginning, advertisers had not yet learne...

WWW and Down's Syndrome

would be impossible to conduct even a brief review of all the results from either spelling. To pair down the results...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Marketing Analysis of USA Today

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

Korea and PepsiCo

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

Consumer Behavior and the Luxury Fashion Industry

is not possible to write a paper that is based on error. I will, therefore, make a case for ego needs and drop in the possibility ...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Market Indicators Compared

base year (1985=100). Index results are based on monthly surveys of a sample of 5,000 U.S. households that Conference Board resea...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Literature Review of Consumer Research

indicator of quality, there remains a dearth of published research addressing the issue. There are some studies that address wait...

Commodity Price Movements Model Development

chain are likely to impact down the chain, when it is due to begin after sales of beef stock. The current level of beef prices are...

Private Health Insurance and Consumer Attitudes' Research

one taken from patient records of a local teaching hospital, taken from among those patients admitted in the past calendar year wh...

SWOT Analysis of Best Buy

more than 550 stores in 48 states and Canada, with large concentrations in the Midwest, Texas, California and Florida (Hoovers Bus...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Effects of Efficient Market Hypothesis Examined

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...

Second World War's Personal Impacts

exceptions, but there were not many. WWII changed all that. As every able-bodied man not involved in defense development o...

Czech Republic Sales of Widgets

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

UK Supermarket Sector and Consumer Segmentation Value

The use of demographics look at the physical characteristics of the market and can be used to break down the population into small...

Art Gallery Marketing

when on holiday, such as the to Louvre in Paris, or may visit mainstream exhibitions that receive publicity. They are not well ver...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...