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Essays 1981 - 2010

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Overview of Consumer Culture

Consumer culture is the focus of this overview of eight pages that examines it from the theoretical perspectives of Veblen Thorste...

Overview of Dietary Supplement Ephedrine: Dietary Supplement or Dangerous Drug

In five pages ephedrine is examined in terms of its legitimacy as a dietary supplement and considers the Food and Drug Administrat...

Business Information Systems, Control, and Security

In ten pages this paper discusses the Singapore Electronic Hotbed Program in an ecommerce overview that examines electronic commer...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

Disney and Consumer Behavior

In nine pages the ways in which the Disney Company is able to capitalize on the behavior of consumers throughout its history are e...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

France's Economic Indicators

In five pages France's economic indicators of January to May of 2000 are examined. Four sources are cited in the bibliography and...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Consumer Decision Making and the Influence of Spouses

to buy an extra dress or something to spruce up the house. Today, things have changed in that the man is not necessarily the prima...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Australia Banking and Competition

In a report consisting of five pages Oyster Bay, NSW's Geoffrey Warrener's letter to the editor is featured in a consideration of ...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

Philips Consumer Electronics and Current Issues

The ways in which Philips Consumer Electronics make organizational decisions and the problems it struggles with are examined in an...

Shoplifting and Its Effects

loses $23.21. In other words, stores recover very little of the value of the stolen merchandise. Still, the statistics improve in ...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Analysis of the Market in 'Goblin Market' by Christina Rossetti

Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...

Evolution of Electronic Commerce

In thirty pages the origin of electronic commerce and its evolution are considered along with a discussion of demographics, its fu...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

Consumer Choices and Music

from "a philosophy encouraged by businesses through the advent of advertising that was to develop desires for new products regardl...

A Research Paper in 3 Parts

This paper consisting of eight pages includes an outline of a three part paper that first presents explanations of an ethical busi...

Consumer Privacy, Data Protection, and the Digital Age

In ten pages this paper discusses the compromising of consumer privacy that can occur as a result of the Internet in a considerati...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...