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Essays 2011 - 2040

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

Manufacturing and Activity Based Costing

In this paper consisting of nine pages the effects of activity based costing in terms of a distribution system are observed from t...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Overview of the Uniform Computer Information Transaction Act Law

An overview of this proposed law and its impact on America's corporate sector and consumers are presented in a paper consisting of...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid...

Overview of Mercury and Its Impact

In six pages this paper discusses mercury in an overview of its history, uses, and consumer impact regarding seafood's levels of m...

Bringing the Gap That Exists in Pharmacy Communications

In eight pages the communications problems between consumers and pharmacists are discussed in this report that considers how this ...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Overview of Cable Modems

Cable modems are considered in terms of history, cost, consumer price, speed, competition, and technology in this ten page overvie...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Computer Gambling and Marketing Campaign Management

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

Psychology of Consumers and Three Case Scenarios

In fifteen pages three case scenarios of a JVC video recorder purchase, switching from Marlboro reds cigarettes to Lights, and buy...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...