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Essays 241 - 270

Moving ATandT Consumer Products to Mexico?

to achieve the greatest manufacturing cost efficiencies possible. AT&Ts Dilemma AT&T Consumer Products shared in...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Business Strategies

their importance to the success of a business. Also under discussion will be the concept of business models, their use in busines...

Consumer Definition of Products with IKEA

afford it" (Internet source). As IKEA puts it . . . "Thats boring" (Internet source). But the most interesting point made in the M...

Marine Products and Consumer Choices

already is immersed in the world of fishing technology. The paper will examine if the new products would be considered a step up i...

Men's Consumer Products and the Use of Sex

Of course, the controversy does not stop with wagging a finger at the offender. The article goes on to say that Carls Jr., the ham...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

Case Study of THL in 2004

economy (Akoorie and Scott-Kennel, 2005). Industry has this level of interest is likely to receive a degree of political support. ...

NEA and Strategic Planning

In twelve pages this paper refers to John M. Bryson's Strategic Planning for Public and Non-Profit Organizations and Sharon M. Ost...

Merging Strategy with the Entrepreneurial Mindset

This paper discusses what entrepreneurial thinking and strategic planning are. Are these two approaches to far apart to work toget...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

Designing a Faster 888X; Project and Business Considerations

demand. This is a model that is the equivalent of the systems design seen in the Taguchi robust design hierarchy (Anderson, 2001)....

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Strategic Partnerships

dangers, such as the loss of competitive advantage though the transfer of knowledge or costs that can increase beyond the benefits...

Why Engineers Should Not Design Products for the ‘Average’ Consumer

characteristics. They will include will be made up of strong heavy ruby players, large sumo wrestlers, short and very light weight...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Federal Express and Human Resources

In four pages Federal Express's human resource management is examined in a consideration of how well it conforms to three strateg...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

The Issue of Child Labor

5 pages and 10 sources. This paper provides an overview of the issue of child labor and its use in many different countries. Spe...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

Overview of the CSPC

In eight pages this paper examines the legislation that was passed which led to the founding of the Consumer Product Safety Commis...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Submarino.com Website Analyzed

it refocus efforts to spur sales with limited resources; especially in Latin America, an area in which computer and Internet penet...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...