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Essays 511 - 540

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Cartoons About Fashion

of "coochy-coochy-coo" we have "Gucci-Gucci-Goo." The sense of play is also found in the fact that they both rhyme, with each oth...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Toy Industry Marketing

the worlds largest retailer. By the end of 2004, Brown (2004) reported that Wal-Mart was expected to have 22 percent of the toy m...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

The Motion Picture Business and Its Impact on the Inventor Thomas Edison

Edison was more than an inventor. This paper explores the role the motion picture industry and the industry giant Eastman played ...

The Cattle Industry of Argentina

months ago resulted in several of Argentinas promising industrial players exiting the country to move to lower-cost Brazil (Anonym...

Product Development by Food Companies

In five pages this paper considers whether the development of products by food companies should be different than other industries...

Banking Regulation and Auditor Independence

In a paper consisting of ten pages this paper examines efforts to assure auditor independence through SEC rule S7-13-00 and the ba...

Markets and Healthcare

In six pages the changes within the healthcare industry's status quo are examined in terms of present jobs and advancement opportu...

Construction Industry and ISO 9000 Use

customer satisfaction. To be ISO 9000 certified indicates that a company is readily willing to meet the highest standards of qual...

An Industry PEST Analysis

This is a paper consisting of sixteen pages that discusses political, economic, social, and technological industry influences and ...

UK Directory Enquiries Industry

(Ofcom, 2005). The market, which as we have seen was worth ?300 million for BT alone, was attracting the attention of othe...

Banks, Risk Measurement and Risk Management

the profit is equal to the rate of assets less the rate for liabilities which are then multiplied by the assets less the costs. P...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Music Industry Survival and Development

they actually have taken the time to learn how to play a musical instrument. One can see why the music industry is important. Peop...

Growth Strategy and Vertical Chain Management of the British Cinema Industry

anti-trust restrictions on vertical integration were removed by President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie ...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

The Hospitality Industry and the Americans with Disabilities Act

When the acronym ADA is provided, one is referring to the Americans with Disabilities Act. Title I of the Americans with Disabili...

Magnetic Disc Storage Industry and EMC

and disk drives are available in many different types and sizes. The so-called floppy disks are diskettres that are used in person...

Strategy and Position of British Airways

can see a economy gained in the use of the assets and the cost of the cargo operations is marginal, enhancing to overall profitabi...

Cost Structure and the Airline Industry

In this way the more operating leverage an airline has, the greater its business risk will be. Despite the fact that many analyst...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Tourism Industry and the Impact of 911

report released October 25 (Lubetkin, 2002). And yet, the way the airline industry has rallied in the face of this disaster has ...

Pharmaceutical Industry and Employment

In five pages pharmaceutical industry employment is explored with such issues as industry structure, corporate culture, qualificat...

Excess Achievement in the Entertainment Industry

The Movies It was in the 1920s that Hollywoods film industry was born. These were the days of...

Operation Mexicano Project and the Case of Carl Conway

PERT, which is used to determine time estimates. A key concept in project management is creating network diagrams using PERT/CPM (...