SEARCH RESULTS

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...

useful life of existing systems. Where networks are being developed, PC manufacturers can expect results to be state of the art. ...

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

aim of this resech is to determine of the internet would be a suitable distribution channel for the sale of Nokia goods to student...

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

In five pages 'cookies' and bulk email as they relate to the Internet are discussed in a consideration of ethical concerns and the...

In ten pages this paper examines what is involved in starting up, developing, and marketing a new web based grocery business. Sev...

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

In seven pages this paper compares the Internet websites of the U.S. Postal Service and Federal Express. Nine sources are cited i...

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...