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Essays 1441 - 1470

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Creating Value With Supply Chain Integration

In 2002 the National Institute of Standards and Technology estimated that in the US alone more than $1 billion a year could be sa...

The Potential of ABC Systems in the Service Sector

This 5 page paper looks at the way that the concept of activity-based costing may be applied to the service industries. The genera...

Strategic Challenges to the Music Industry

extension of this established practice. The music industry claimed that the development was not a surprise, and that the potential...

Developing an Integrated Management System for Construction and Engineering Industries - A Research Proposal

Integrity management is found in a number of industries as a way of protecting and optimizing the use and value of assets. The pap...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Do We Own Our Bodies

This paper considers separate and distinct issues. The first section discusses what the Food and Drug Administration does and what...

Unemployment is the Primary Concern

The real unemployment rate is about twice that which is reported by the media. Either report is deceiving - the BLS reports only t...

The Future of Music and Entertainment Industries

This 5 page paper gives an explanation of the future of the entertainment and music industry. This paper includes the writers pers...

Growth Strategy and Vertical Chain Management of the British Cinema Industry

anti-trust restrictions on vertical integration were removed by President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie ...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

UK Directory Enquiries Industry

(Ofcom, 2005). The market, which as we have seen was worth ?300 million for BT alone, was attracting the attention of othe...

Banks, Risk Measurement and Risk Management

the profit is equal to the rate of assets less the rate for liabilities which are then multiplied by the assets less the costs. P...

Music Industry Survival and Development

they actually have taken the time to learn how to play a musical instrument. One can see why the music industry is important. Peop...

Semiconductors and Silicon Valley

In this age of miniaturization, it should be possible to place two CPUs onto a single chip, making additional processing power ava...

Tourism Industry and Employee Empowerment

more than likely to have positive things to say about an employee. In one instance, for example, on a cruise ship, a family found ...

Construction - Completing the Job On-Time

impossible to complete the project on time. I also contacted suppliers and materials were readily available for the start of the ...

The Importance of the Global Services Market

services, in general. Interestingly, the service sector is the fastest growing sector worldwide. It is the vast diversity of this ...

Overview of Generic Pharmaceuticals

Competition became fierce with more than 1,000 applications for generic drugs in less than a year (Barr Pharmaceutical company, 20...

Different Industries' Entry Threats

(2004). Any restriction creates a barrier. Government regulation, patents needed, assets as well as other things, all create barri...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...