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Essays 2191 - 2220

London Tourism Improvements

In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tou...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Market, Technology, and Smart Cards

In thirty five pages this paper discusses the financial and etechnology possibilities offered by smart cards in this market consid...

Characteristics of an Independent Filmmaker

This 5 page paper discusses the characteristics that distinguish independent filmmakers from those working in the mainstream enter...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Emerging Markets of India and China

a most promising base for software development" (University of Bridgeport, nd). There are a number of risks in India, however, th...

Tylenol Tainting Incidents and the Survival of Johnson and Johnson

In five pages this paper discusses how through successful marketing Johnson and Johnson was able to weather the storms created by ...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Rainbow Plant Food New Marketing Plan

red geraniums with yellow leaves. This is an entirely new marketing concept and one that will be introduced to the public using t...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Stylized Gourd Birdhouses' Marketing Plan

the countryside have seen birdhouses made of gourds hanging in colony settings or hanging singly. The longneck gourd has been use...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Nike and Marketing

In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography....

Decimalization of the Stock Market

In ten pages this paper discusses the stock market and how it is finally moving toward decimals after years of using fractions. F...

Marketing Strategies for The UK's Millennium Dome

This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...

Firestone Tire Fiasco and the TREAD Act

In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...

Advertising and the Tool of Fear

of love and fear can be seen as the strongest, love can be difficult to portray and is suitable for a limited amount of topic, how...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Management and Sports Marketing

inconsistent environment (University of Louisville, nd). 2. Fan Identification Despite the importance of having a strong fan b...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

Pediatric Home Health Care Services Marketing

In three pages this report examines pediatric home health care services and how they may be successfully marketed and promoted. F...