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Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Characteristics and Performance of Thirty Six Airports Statistically Analyzed

an analysis such as this as it measures the most popular result and no two airports are likely to have the same result. The median...

Unihost and Raising Capital

to the case this was the 1997 profit margin so is a good guide. Now we can look at the income from each of the projects, the incom...

Student Case Study on Watson's Strategies on Business and Human Resource Applicatioins

1998). To understand this it is best first to understand how a market is made up in the different levels and the...

Case Study of Bantam Enterprises

creating the goods that Bantam Enterprises is supplying to Vaculon, so it is less likely that this aspect of the supply chain and ...

Fictitious Total Quality Management Case Study

to check that quality is the right level for all aspects of the business. In a report sponsored by Proctor and Gamble...

Case Study on Cemex

However, when we look at this project there are many more complications, Cemex is not an Indonesian company and as such the net pr...

Student Supplied Case Study in Composing and Updating a Will

would be given to the grandchildren. Sally believes that the latter should be the case. She considers the fact that this method i...

Student Submitted Case Study on Peggy Martin

takes any absences seriously and will often work through breaks in order to make up any lost time so never costs the firm in terms...

The Economic Value Added EVA Assessing Pepsi vs. Coke

at all aspects of capital that are used. With debt and equality, the best place to find this is on the liabilities and equity sid...

Discrimination and the Case of Texaco

N word by executives -- an incident that made the news at the time--is not as significant as the revelation that the company did n...

Sony Corporation Restructuring Case Study

his entrepreneurial style even though the company had evolved past the structures and strategies associated with entrepreneurial c...

Saturn Case Study

Saturn division and the UAW (Schneider & Stepp, 2004). The Saturn plant is considered to be an integrated automobile manufacturin...

Case Study of Sazeh Consultants Engineering and Construction Company

there are a limited number of shareholders and as such a greater ability to focus in the longer term needs of the business. The ...

GuidingLight Enterprises Consulting

using only the criteria of consultants areas of specialty and whether the team leader expects to be able to work with them well. ...

The Elderly and Alternative Care Choices

runs $127 on average (Cummings, 2002). The goal of the ALF is to help senior citizens maintain as much independence as possible wi...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Mentally Challenged Individuals and Contract Law

stories are legendary about people who receive their tattoos under the influence. The problem is that with mentally challenged i...

Case Study on Business Networking Decisions

In eleven pages this discusses a networking change to a frame relay network from an X.25 network in this consideration of corporat...

Financial Case Study of the Steris Corporation

In ten pages this paper presents a Steris company description, annual report review, ratio analysis, and SEC filing information. ...

Case Study of the Westchester Distributing Company

This paper consists of seven pages and examines business kickbacks and fraud as they pertain to the Westchester Distributing Compa...

K Mart and Alternative Business Model Uses

In seven pages the uses of such alternative business models as Likerts Profiles, the Contingency Theory of Lawrence and Lorsch, th...

Case Study of Australia's Pacific Dunlop

In five pages this paper discusses the amortization, intangible assets and other policies of Pacific Dunlop in this case study. F...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Ethics Case Study

In five pages customs and a foreign country's treatment of women are explored in this case study that takes a memorandum style reg...

Graduate Level Distance Learning Quality Assessment

In a paper consisting of seven pages the necessity of assessing the quality of graduate programs on the Internet is presented and ...

Tutorial Essay on Expectancy Theory

In five pages Vroom's expectancy theory of motivation is defined and then applied to a small company case study. Four sources are...

Process Model Development

In five pages three models are presented in a case study utilizing instruments of measurement and surveying. Three sources are ci...

A Case Study of American Greeting Cards

In a paper consisting of twelve pages a corporate history, problems, portfolio, and analysis of finances, strategies, and organiza...