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Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Airline Travel and Motivational Strategies

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

Strategy Shift at IBM

question that the most casual observer would wonder if an individual was employed at IBM. These were the days of rigid stru...

Strategy and Nordstrom's

Grandpa may have argued with customers, but such is never the case today. As mentioned above, customer service is one of the hall...

Senatorial Campaign Strategy of Hillary Rodham Clinton

New York Mayor Rudy Giuliani was much less of a threat to Clinton. Staunchly conservative, Giuliani was and remains the antithesi...

Tough Trading Circumstances and British Telecom's Financial Strategy

the issue of financial discipline. The issue of financial discipline may be seen as key to the companys survival, and it is the f...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

Blue Bell Creameries and Corporate Level Strategy

its distribution system. In fact, throughout the years, Blue Bell had crafted an image as being "the little creamery in Brenham" a...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

Nike and International Strategies

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

Strategies and Competitive Advantages

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...

Contemporary Political Strategy and the Theories of Adam Smith

who unwittingly contributes to the good outcome is not at fault. Perhaps he is propelled by greed but that is of no matter. Rather...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Student Submitted Pricing Strategy Case Study

reduction of the overall cost of each car as more are produced as the fixed costs are divided by the number of cars made. For exam...

Amazon.com's Strategy in the Long Term

anything they may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books n...

Business Success Strategies That Rely Less Upon Reason Than on Intuition and Creativity

of finances, of input verses output in relation to the amount of money cleared from the business activity (Freeman, 1995). Produc...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

A Strategy for Entering into an E-Commerce Business

only used where there is not alterative. The main exception to this is the historical data regarding the development of the intern...

Expansion Strategy Simulations

Another lesson was to take the long view in light of current and short-term needs. When conditions in Europe demanded that MM...

Strategy Plan for Adecco

focus of the paper will be the strategic alliances. 2. Environmental Analysis The company has to deal with the internal and ext...

3 Simulation Expansion Strategies

Pursuing profitability at the cost of social responsibility (i.e., decisions about European cutbacks) can provide positive results...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Questions to Four Business Strategy Subjects Answered

closer to the cost advantage. Question 2 There have been the development of many e-commerce models, some are more successful tha...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Ecommerce and Pricing Strategies

2. Pricing Strategy The way in which a company sets prices will need to take into account many different conditions. Where this i...

21st Century Corporate Strategies

still see the shareholder as a primary stakeholder but not the only valid stakeholder. Corporate wealth maximization recog...

SIM Test Strategies: Literature Review

students. There are four conditions that must be maintained within this group: 1. "Both group and individual needs are valued and...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...