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Essays 811 - 840

Protocols of Wireless Networking

In seven pages this paper examines the WiFi and HomeRF wireless networking protocol in a comparative analysis of small office and ...

Overview of Mobile Commerce

the availability of bandwidth and hardware platforms may be problematic (Pain, 2001). However, much headway has been made with suc...

Wireless Communications and New Technology

In ten pages this paper examines wireless communications in a new technology consideration that includes email, problems, pioneeri...

Wireless Communication's History

cars. Even air conditioners come with remotes. The list is endless. It is estimated that wireless penetration now exceeds one in f...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

Nokia and Ethics

In six pages this paper discusses the Nokia mobile telephone corporation in an industry consideration that focuses on ethics. Ten...

Internet Marketing Information Management

is the electronic process of searching for patterns in events that have already occurred (Nash, 1998). The purpose can be to dete...

Internet Marketing Information Management II

In ten pages data mining is discussed with the focus being on opt in mailing list approaches. Thirteen sources are cited in the b...

Competitors and Industry of Cellular Telephones

In a paper consisting of ten pages the mobile telephone industry is examined in terms of the changes it has undergone. Sixteen so...

Merrimack Case Study; Accounting for Inventory LIFO and FIFO

increases the cost of goods in this case. The sales pattern aid with this, as the level of sales means that the carried forward st...

CelluClear Wireless Case Study

the scenario with the new contract if the first 70,000 is produced at the first facility then there is no additional fixed cost so...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

FINANCIAL INFORMATION AND PLAYERS IN THE DVD MARKET

caused financial problems within the company (Blockbuster Inc., 2009). Trying to encourage customers to continue using pr...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

AN ANALYSIS OF EMERGING TECHNOLOGIES

introduced, werent necessarily thought to have much of an impact at the time. For example, looking back on the printing press, we ...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Digital Music - Blog Entries

rapid from this stage in terms of take up of the technolgy in the industry. The Industry Standards Organization (ISO) adopted the ...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...