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Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Strategies and Trading Opportunities in Financial Engineering

such as downsizing, has a negative impact on corporate performance. Portfolio restructuring is slightly positive in its impact, an...

Historical and Contemporary Religious Responses to Science and Technology

empires that would endure for centuries. These initial ties would culminate in a genuinely global integration of human cultures. ...

Fundraising Within Small College Athletic Programs

This paper examines various fundraising strategies utilized by small colleges' athletic programs. While larger universities' spor...

Marketing Strategies of Sun Microsystems

In five pages this paper analyzes Sun Microsystems' marketing strategies which includes transition from hardware to software, AOL ...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Nursing and Technology

In two pages a journal article is reviewed in which a Computerlink research study is summarized in terms of its surgical services'...

eCommerce Strategy of Dell Computer

In sixteen pages Dell's ecommerce strategy is examined in a direct distribution business model discussion. Fifteen sources are ci...

Gender in the Workplace Examined

society have we become more sophisticated? Or has our language just kept pace with our activities? The idealist, sometimes label...

GE Analysis and Diversification Strategy

As the text points out (pp. 246), one of the greatest problems in acquiring or expanding a corporation is the integration factor, ...

Organizations, Technology, and 'Cyberliability'

In eight pages legislation and cases involving 'cyberliability' issues are discussed and include Internt transmittal of obscene or...

Industrialization Problems and Coping Strategies

In seven pages this paper considers how theorists of the nineteenth century proposed to cope with industrialization problems and i...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

Analyzing 'Technology and Politics in the Blade Runner Dystopia' by Judith Kerman

In five pages this paper considers Kerman's thoughtful commentary and assessment of the 'Blade Runner' film and its contribution t...

Technology of VR

In three pages this paper lauds the technological benefits represented by Virtual Reality both in terms of design applications as ...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Implementation and Strategy of a Business Plan

statements by top management. These statements of purpose then travel down the organization so that successive levels can develop ...

Literature Teaching Usage Concepts

In five pages this paper considers how literature can be incorporated into the classroom by applying 8 concepts and 3 strategies. ...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Sales Strategy of Windmere Corp.

This paper examines the rebate sales strategy of the Windmere Corporation in five pages. Seven sources are cited in the bibliogra...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

ECE and Social Equity

In eight pages early childhood education is examined in a discussion of social equity with 5 recommended strategies designed to co...

Adolescent Behavior and Attention-Deficit Hyperactivity Disorder

in the life of dealing with an adolescent who has ADHD, and for the adolescent to be able to deal with the disorder. Volumes of r...

Civil Society and Democracy

the people. The educational or integrative aspect of civil society then allows for organizations to be carefully examined in the ...

eBay's Future Growth and Strategy

$663,000 in profits (Lee, 1998). Investors appear to have lost all sense of reason in paying "an outrageous 780 times 1998 earnin...

Business Uses for Total Quality Management Intervention Strategies

Improving quality of production and corporate performance are discussed in this consideration of how intervention strategies may b...

M. Butterfly by David Henry Hwang and Cultural Illusions

In a paper consisting of 5 pages the ways in which this play reflects Eastern and Western philosophical conflict are examined in a...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Technology, Electronics Manufacturing, and the Restaurant Industry's Product Life Cycle

different equipment or different raw materials than those currently being used for the existing product line. This initial stage ...