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The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Analysis of Corporate Annual Account Finances

This figure is ?52.5, giving an operating profit margin of 3.45% This is taken to two significant figures. If we look at the figur...

Hewlett Packard (HP) During the 1980s

the basic software applications. As the technology changed, however, and became less expensive to produce, personal-comput...

Joint Ventures, Global Trade, and Their Reasons

the product lifecycle stage in the growth phase and there in a great demand (Thompson, 1998). This may be seen as the case in the ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

Case Study on Staff Turnover Reduction

occurred after the introduction of scientific management work of techniques (Baron, 1987). Just as in the scenario that we have wi...

A Nokia Corporation Overview

extreme growth in the industry may be over and there just may not be the need for a great deal of engineers and designers any long...

Case Study of Balfour Wimpey Builders

need to look at the way this may occur, It is argued hat in any organisation the decision will usually be made by those who are ma...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

The Carnival Cruise Line

not have a vision statement, however, according to their annual report they do have the aim of being the best known brand for crui...

Nike Global Business Case Study

anything sports related from trainers and football boots to T-shirts and sweatbands, however, only a small amount of this may be m...

Share Valuation, CVA, and EVA

performance expectations. Measures such as this may still be subject to the environmental changes, but may be more reliable that t...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Industry Place of the Walt Disney Company

park, but none other can offer Mickey Mouse or Winnie the Pooh as an attracting feature. Bargaining power of suppliers. Th...

Concerns and Issues when Launching a U.S. Business

employees are more aware that their jobs are more secure than they might be in the U.S. Because of these factors, factors such as ...

Overview of 'World Class Service' and SIA

system that are people focused, these support and develop the culture as well as acting as an information flow and helping to main...

Are Positive Net Results Yielded By a Multinational Corporation Application of Six Sigma and TQM?

change results are compared, often there is an increase in productivity and reliability and a decrease in costs. However, companie...

Student Supplied Case Study on Proposed Southern Comfort Corporation Acquisition by Brown Forman Distillers

is the net profit the total revenue after all costs have been deducted, sometimes before interest and tax divided but mostly afte...

Construction Industry in India

The relaxation of controls has also enabled greater imports to take place bringing in essential equipment and goods and allowing a...

Case Study of Eastern Power Company

allowing bill payment online as well as facilitating complaints or communication with customer services by e-mail. However, these ...

An Overseas Market for One Sportswear Company

to market in a timely fashion (Harrington, 2002). Its a full-time job for Columbia to oversee these chains, and its possible that ...

The Verizon and MCI Merger Analyzed

The Verizon-MCI deal is valued at $6.7 billion (Yang, 2005). Two of the giants in telecommunications left the corporate scene with...

Case Study on Technology Company Investment

In fourteen pages this student submitted case study considers an Internet information company's 1995 position in an examination of...

A Case Study of Wal-Mart

This 5 page paper discusses the background of Wal-Mart Corporation and then considers its performance. The writer provides a SWOT ...

Firestone Tire Fiasco and the TREAD Act

In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...

Company Report of Dell

The external and internal environments of Dell are considered in this paper consisting of twenty four pages that includes a stakeh...

Overseas Corporate Expansion and Factors to Consider

In five pages this paper considers a particular company's operations within the context of factors involved in possible expansion ...

Predicting Company Profits Economic Model Development

In six pages predicting a company's profits through a regression model development that cross references assets and sales is discu...

Student Information Technology Case Study

This paper consists of a student presented case study in five pages involving a telecommunications' company's IT strategic plannin...