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Essays 1201 - 1230

Online and Print Marketing at Starbucks

the second type of need is that of psychogenic, these are needs that arise from some type of tension, such as the need for recogni...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Managing Complex Sales

He said, "I seem to be more effective when I leave the brochures in my office" (Thrull 43). Thrull (2003) labels this as a "perso...

FOOD OPERATIONS AND BEVERAGE IMPORTANCE

little more for premium drinks (Nations Restaurant News, 2000). This is the case for alcoholic drinks, but it can also apply to so...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

Moylan v. Estes

brought together. Procedural History: This case came to the appellant court on appeal to a lower courts decision in favor of the...

Morgan’s Home v. Martucci, et al

this sales force sign this agreement, Morgan was protecting this valuable asset. This agreement explicitly stated that the employe...

The Internet and The Perfect Tender Rule

are not responsible if the television does not perform. After all, the product being sold is something more than a steel box. It i...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics

advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

Australian Land Law; Enforceability of an Easement Not Created by Deed

the characteristics that are required for an easement to exist. There are four accepted characteristics which are laid down in the...

CHRYSLER, CERBERUS AND THE FUTURE

This 15-page paper focuses on Chrysler's recent sale to Cerberus. The paper presents a SPACI and SWOT analysis, suggesting some st...

Call and Put Options

the amount of goods will be in standard amounts and the delivery terms will be identical throughout all the contracts (Grossman, 1...

The Problems of Football Clubs and How to Increase Revenues Through Ticket Sales; A Research Proposal

This means that it is important for football clubs to understand the way they can make money and how their financial situation cou...

Budgets for a New Business

500 1,000 1,000 2,000 2,000 2,500 Revenue per unit 10.00 10.00 10.00 10.00 10.00 10.00 Total revenue 5,000 10,000 10,000 20,000 20...

Retail Automotive Industry

in sales over July 2006 (Merx, 2007) and Ford experienced a 19 percent drop (Collier, 2007). In fact, Fords overall car sales drop...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

Organizational Buyer Market Segmentation

In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...

Explanation of Terms Used on Financial Management

The writer p[resents a memo style paper in which five different terms used frequently in financial management are explained. The ...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Violent Video Games: Who Takes Responsibility

This 4 page paper gives an answer to the question of who is responsible for violent video games. This paper includes the Supreme C...

Tobacco Sales Ban in Pharmacies

This research paper focuses on the current trend in pharmacy policy to abandon the sale of tobacco products. The writer starts by ...

Challenges for Online Merchants

E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping...

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

Cost Price Value Case

14.50 Total var costs...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Performance of Herman Miller

year-on-year basis, this was also important in terms of new orders, which also increased by 14.7%. The overall performance of th...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...