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with just over 67% of the industry sales in 2004. In terms of market share the French manufacturers are highly preferred by the Fr...

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...