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Essays 121 - 150

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Starting a Nursery in Jeddah

and tuition for the older children. The plan will require a new building that will be specifically designed for its purpose aimed ...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Health Care Communication

patient (Seidel, 2004). This author also states that effective communication is something that can and must be learned (Seidel, 2...

Continuity of Operation in Times of Disaster

867 Natural and manmade disasters present many threats to governmental entities....

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

AN OVERVIEW OF COMMUNICATIONS AND EMERGENCY MANAGEMENT

Discusses the importance of communications and a communication plan when it comes to emergency management preparedness and respons...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

University Healthcare Call Center Construction and Implementation

nurse desk or to another location for prescription refill. Messages are recorded on paper message pads, after which the message i...

AMC Case Study

with a longer term commitment that sat. This does not needs to create a culture clash, but it would enable between communication c...

Negotiating a Contract

also be present, if possible the company should research Y Company to see if there are any personal issues between those who may u...

Planning an Improvement

to increase communication, and give general feedback, new abut the firm and recognise good performance of individuals and support ...

Primary Care and Specialists

managed care, hospitals have found that there is a higher margin of profit in specialized services, such as cardiology, pediatrics...

Dynamics of A Group Meeting To Develop a Health Plan

to undertake this task in order to attain the desire goal, this needs input for all the members of the group. The goal is generall...

Yard Sale Project

terms of their projected revenue creation level and their numbers. The goods may be gained from the home holding the yard sales as...

United Kingdom's Grampian Country Food Group and Integrated Planning

In seven pages this paper examines integrated and strategic planning as it relates to this UK producer of poultry. Four sources a...

Data Communications Technology Integration

closer to five rather than ten years. The development of integrated systems for data communications and the ongoing technological...

Implementing an eBusiness Solution

the traditional mail order and once on the internet, or even twice on the internet. With the traditional mail order when a custome...

How Psychologists Integrate The Study Of Human Development With Theories In Planning For Clients

and in different stages; as such, adolescents are not treated with the same corrective methods as their adult counterparts are bec...

Visual Images and Communication

forceful idea behind this image is that AIDS should be a collective problem, one that sparks a community-based response. ...