SEARCH RESULTS

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

best while the manager is there to do what he should be doing: leading the organization through effective communication and negoti...

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

The writer analyzes the book The Cheese and the Worms: The Cosmos of a Sixteenth-Century Miller by Carlo Ginzburg and argues that ...

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

in the workplace, however, far too many of them seem to gloss over the interpersonal nature of work environments and focus more po...

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...