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Essays 1411 - 1440

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Primaries and the 2000 Election Campaign

family is an asset. In the United Stats, when somebody wants to run, there is a process they must follow. First, they must gain ...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Harry Truman's Surprising Victory in the 1948 US Presidential Campaign

In five pages this research paper examines how President Harry Truman pulled off an astonishing upset of Governor Thomas Dewey in ...

Clinton 'Fatigue' and the Presidential Campaign of Al Gore

a positive political atmosphere for Gore to succeed him (Wattenberg 164). Clinton saw Gores defeat as being intrinsically tied to ...

Boston's Chinatown and its Protection Campaign

come from private donations within the Asian American community. However, the support is not all internal. Externally, there are...

AIDS and Media Advocacy Campaign

who are HIV positive or already in full-blown AIDS, inasmuch as 8,994 children under thirteen were diagnosed with AIDS, while anot...

Public Service Campaign on Drug Abuse

but they are not unreachable if the firm does their homework. Sixteen to twenty-five year olds will not respond, research has show...

'Labor Slowdown Campaign' 2004 Australian Article Sociological Assessment

Now, drivers are taking action. Why are they doing this? The employees claim that they want more rights, and that drivers are be...

The Negative Side of Wal-Mart and Its Public Relations Campaign

to full- and part-time employees (Weber, 2004). It promotes the benefits of being in a community, including jobs and donations to ...

Seat Belt Promotional Campaign

This paper provides an overview of a public health promotional, which encourages the use of seat belts. Three pages in length, fou...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Strategic Campaigns in World War Two

North Africa - Operation TORCH: TORCH represents the first combined Allied action of the war, when British and American troops lan...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

2003 CWA and Verizon Contract Campaign

labor contract between Verizon East and the Communications Workers of America (CWA) expired (Communications Workers of America, 20...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Plains Indians' Military Campaigns

that had hired on with the Calvary (Hoxie, 1995). These scouts were just a handful of the thirty-three scouts that were under Cus...

Does campaign funding influence voting records?

support Democratic candidates as opposed to Republicans. This is because Democrats notoriously support unions. On a large scale, t...

The Day of Battle - Rick Atkinson Looks at the Italian Campaign

on whether or not to invade Italy; its quite another to read about the meeting between FDR and Churchill, the dickering that took ...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

An Overseas Market for One Sportswear Company

to market in a timely fashion (Harrington, 2002). Its a full-time job for Columbia to oversee these chains, and its possible that ...

Public Policy and Marketing Ethics

both of which are legal and sold in large quantities (Kotler, 2004). (Illegal drugs are also in this category but as theyre not f...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Regulation and the Market Failure of ICT

In twelve pages this ICT industrial focus examines the occasional market failure and the importance of market regulation this fail...