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Essays 1981 - 2010

Analysis of Microsoft

been in existence for 35 years; Microsoft was founded in 1975, by two college friends; Bill Gates and Paul Allen (Lesinski, 2006)....

Compliance and Learning within the Supervision Functions

in the field to define what is meant. The idea of nursing supervision is to provide support for nurse practitioner in a range of i...

Implementing Service Line Approaches in a Hospital Department

a framework including a definition of each line, many hospitals appear to get stuck at this stage due to the difficulty in untangl...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Fire and the Development of the Fire Service

mean firefighting in all its permutations, from urban areas to forest fires; it includes training and equipment as well. This pape...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Improving HRM Policies

be linked with the development and implementation of any strategic choices made by the organisation. The model, developed by Fombr...

Accounting and Pricing Questions

have a cost, especially if it is in the form of borrowing, such as an overdraft or revolving credit facility. Other cash flow may ...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

A Plan for Vodafone to Sponsor Ducati

(Vodafone, 2010). With the need to constantly renew the brand image there is the need to look out for new sponsorship opportunit...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

A Postmortem on a Project

is successful the general approach is that the project has to be delivered on time, in budget and to the right specifications (qua...

Big Drive Choices for Price and Differentiation

making their vehicles last longer during difficult economic conditions, This is a common move seen, with long lasting goods more l...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

New Advantages for Public Service Employees

services are also contracted, again with high turnover rates. In this environment, there is a need to find the biggest and...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

An Ungrateful Nation - Blacks after the Second World War

"The French had a certain kind of openness and warmth that they exhibited towards minorities that was just unexplainable. You woul...

Developing an Appropriate Leadership Approach for Public Service Department

the expectation of fairness and as such there is also likely to be a high level of applications of concepts such as employee equit...

THE ROLE OF TAYLORISM IN THE SERVICE ECONOMY

This is because in the service sector, businesses are not dealing with tangible products, but rather, are dealing with customers w...

The Issue of Motivation in the Fire Service

(Thatcher, 2002). It has been argued that the good will of the fire-fighters is used and abused in the way that some disputes have...

Allocating Costs in Public Service Agencies

undertaken, they are not only using a direct resources which are easy to account for, there are also using many of the support asp...

Will Customer Service Improve with Employee Training?

an investment rather than a cost. In many instances the basis of the study is theoretical, or based on case studies in other count...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Comparing 3 Logistics Companies

developed into a value chain and the expansion of this to the virtual value chain. The first of these systems was the COSMOS syste...

Singapore Airlines Future Strategies

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

Clearsky Strategy Alternatives

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

Case Study of Processes at Mario’s

wait too long for their type of table to become available. It is notable that the restaurant appears to have insufficient capacity...