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Essays 271 - 300

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Nursing Homes & Liability

to a hospital, where he was intubated so that he could receive nutrition. He was again returned to Eastbrooke3 on July 23, 1990, w...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Anthropology and Social Justice Convergence

involved has been the object of old prohibitions against effecting no changes within study populations. The very presence of rese...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Single European Currency and Difficulties of France in Meeting the Convergence Criteria

were cuts are made in public spending there will always be a social impact. The deficits reached a crisis point in 1993 (Pitruzzel...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Convergence, European Union, and Common Regional and Social Policies

standards on which country. This is the basis of EU idealism. EU social policy extends form the need for freedom and democr...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Trends and Services Regarding Contemporary Voice Convergence and Data Technology

In four pages these types of technology are considered in a discussion of current services and trends with the support provided by...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Effects of the Global Economy on the US Economy

growth of the global economy" (Levy 130). Levy (2005) reviews several theories of international trade, including "David Ricardos ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...