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Essays 91 - 120

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Saudi Arabia and the Exportation of Computers

resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...

Post Communist Europe and the Free Market Economy of Russia

In six pages this essay discusses Russia after the collapse of Communism and problematic efforts to initiate a free market economy...

Training Considerations for the Caribbean Tourism Industry

Although organizations such as the Caribbean Tourist Association, the Caribbean Community and Common Market (Caricom), the Caribbe...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Collapse of Russia's Economy

up the economy and provide the vehicle by which the rest of the country would achieve free market status. Russia possesses no les...

Company Profile - Embraer

share of the aircraft design and manufacturing market, but still faces competition from major United States corporations such as B...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

DOE and its Illegal Actions

The United States Department of Energy, in its attempt to prop us a uranium enrichment company that was failing, arranged for enri...

Smoking, An Overview

This research paper discusses the history of tobacco use, the negative efforts of smoking, lobbyists' efforts to protect the pract...

Overview of Tax Reform at State and Local Levels and Revenues

In ten pages this essay discusses efforts by state and local governments to increase revenues through taxation and various reform ...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Madagascar Wrestles with Conservation

renown for its rich biodiversity (Cockrem, 2003). "Eighty-five percent of the island nations plants and animals are found nowhere...

Small Business and Safety Issues

In a paper consisting of ninety pages this paper discusses OSHA regulations and small businesses efforts to make safety improvemen...

Impeachment vs. Recall, Clinton vs. Davis

the worlds super powers. One of the most visible changes that has occurred since the onset and final outcome of Clintons im...

Native Americans and Religious Evolution Over a Century

The full circle evolution of Native Americans in terms of religion during the past century is examined in this paper consisting of...

Antislavery: Slave Narratives And Abolitionists

no uncertain terms gave all people unalienable rights including life, liberty and the pursuit of happiness? The American Di...

Prostitution in Edmonton

hookers to the doorsteps of the local drug pusher, who would get a visit from a SWAT team an hour or so later" (Demers, 1993, p. 1...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...