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Essays 361 - 390

Questions on Investing in International Real Estate and Risk Factors

host country, and can include a wide variety of things in between. Before making the investment, international real estate invest...

Assessment of Value Creation

the values that may be gained. If they were not then these were tools which could have been used. The first tool...

The Value of the Coalition Model in Loyalty Schemes

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

Assessing an Investment using a Discounted Cash Flow Method

for the different years are added together there is a present value for the investment. This can be used to assess the value of th...

Proposal for Research to Assess the Value of Reverse Logistics

lifecycle and what occurs to products after they are sold. Several countries have introduced legislative measures increasing the r...

Calculating Future and Present Values of Investments

they will be able to invest in to gain a return so it will be $1,000 plus the interest. The concept of the time value of money is...

International Financial Reporting Standards and US GAAP

and the US GAAP for fair value measurement and for disclosing that information. The suggestion was to have wording that was identi...

Mission and Values at Southwest Airlines

sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2012). Applying the idea of McNama...

Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...