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Essays 2941 - 2970

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Philippines' Marketing Analysis

In nine pages this paper presents a marketing analysis of Lincoln Golf Cars in terms of the Philippines as an export location with...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

Home Delivery Hardware Store's Marketing Plan

In fifteen pages this paper examines the fictitious Widgie's Widgets Hardware Delivered to Your Home in a presentation of a market...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Overview of Small Business Operations

In fifteen pages this research paper examines running a business in a consideration of financial, marketing, and business plans an...

Global Marketing Strategy

In two pages this paper discusses global marketing strategy and what should be considered when creating one. Two sources are cite...

Legal and Ethical Issues Associated with Product Recalls

relationship between marketers and consumers, with the former having more information about their products than the latter, even t...

De Beers Consolidated Mines Marketing

In twenty pages this paper examines De Beers' approaches to marketing and the factors such as the Asian currency crisis that influ...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Direct and Indirect Channels of Marketing and Computers

In fifteen pages Apple, Compaq, Dell, and Gateway 2000 computer manufactures are featured in this report of computer marketing cha...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

Business Proposal

checks on cars and replace brakes and tires when needed. The concept has is based on providing convenience for, drivers, on servic...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Reflection on Experiences as a Marketing Intern

Neal full responsibility for the marketing activities in the period of the internship (23rd May - 18th June). A number of differ...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...