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Essays 511 - 540

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

DATABASE MANAGEMENT SYSTEMS AND SECURITY COMPARISONS

examine three different types of database systems -- relational database management system; the object-oriented database system an...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Security Risk Management for IT Systems

this is not to say that information technology cannot be leveraged towards any advantage at all. It simply requires that organizat...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Journal of Homeland Security and Emergency Management

This paper considers the purpose of this journal, its authors, and the style in which it is written and formatted. There are thre...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

MANAGEMENT, SECURITY AND INFORMATION TECHNOLOGY

man-in-the-middle attacks, wireless attacks, hackers doing their homework, monitoring vulnerability research, being persistent/pat...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Homeland Security's Importance

our transportation systems, our mail systems, and our computer networks. At the same time, our security has never been more depend...

Allstate Investigations and Security AAA AAA-Allstate Security and Investigations

reduce the number of physical security guards required onsite, and the stationary nature of the camera reduces maintenance costs a...

Primus Securities' Website Development

been successful in achieving its goals in this regard. Network Protocol Now an "old" technology, Transmission Control Proto...

US Social Security's Fate

In two pages this paper discusses curtailing entitlements in this consideration of the future of the US Social Security program. ...

Private Security is No Security

in Colombia" (CSC/DynCorp). They were called "Colombias Coke-Bustin Broncos" by Soldier of Fortune Magazine, the bible for mercena...

Department of Homeland Security and the Office of Homeland Security

vast that the administration of the agency is of some concern. Because of the "urgency and novelty of the homeland security chall...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Computer Network Security: Security Devices

visited the most" (Surfing the Internet on-board the Web, 1995). Having this information allows these companies to create a target...

Argentina and the Role of the Black Market

In twelve pages this paper discusses the currency and economy of Argentina in a consideration of the supply and demand impact of t...

Australasian Global Marketing and the Role of Technology

In ten pages this paper discusses global operations and the technological development's impact upon the Australasian region. Ten ...