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The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

not to. However, its our belief that the court may have been a little over-anxious about the situation and granted the injunction...

In five pages PepsiCo's capital structure is examined in terms of weighted average cost of capital and the various types of weight...

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

In eleven pages this paper assesses PepsiCo's position in the soft drink industry with the uses of various strategic models includ...

PepsiCo's stock valuation is calculated in a paper consisting of twelve pages through weighted average cost of capital, the capita...

In eight pages this paper discusses PepsiCo's internal structure in a general overview that discusses competitive emphasis, polici...

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

global enterprises (such as CCE) to secure good and strong relationships with the local community - as doing so would improve the ...

projecting how Coke might do in the next several months. In viewing a three year trend, it becomes clear that Coke fluctuates qui...

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

economy over the last few years, in 2006 the GDP, in terms of purchasing parity, was $2.812 trillion in 2006, increasing to $3.065...

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syr...

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

does in its own country. At present, Coca Cola is a company that has locations in two hundred countries ("Coca Cola," 2006). It ...

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

In ten pages this paper examines Reebok International's weaknesses and strategic implementation problems....

Senate meant everything to both parties but was particularly important to the Democrats, whose majority hung "by a frayed thread"1...

far one of the more interesting chapters of Philip IIs life, in fact, revolved around that innocuous group of islands now known as...

quest to break the Austrian-Sardinian alliance where Napoleon decided the previous directions given to predecessor General Scherer...

that ambition as somehow more significant than the ambitions of others; the pursuit of his ambition crosses over the lines of othe...

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...