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Essays 181 - 210

Milk Contamination Crisis Communications

not be ill. The first concerned those who are not ill is whether they have drunk the infected milk or not and whether or not they ...

Organization Response to Crisis

Change is a permanent feature in the commercial environment. The writer looks at the way organizations maybe perceived as prepare...

Kodak Eastman's Failing

Kodak faced a crisis when the environment they competed in changed and they failed to adapt and change in time. It is argued that ...

Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...

Crisis Change Models for Non-Crisis Change

as that, simply unexpected outcomes, rather than interpreted as failure, this will help to create a greater propensity for learnin...

Improving Organizations in Crisis

The writer looks at two issues facing organizations in crisis. The first is the optimization of information flow in a firm by exam...

Energy Crises Past and Present

In a paper of three pages, the writer looks at the energy crisis. Comparisons are made between the current crisis and that faced b...

Current Literature Trends on Change and their Use in Research for Organizations in Crisis

The writer examines the current approaches which are emerging in research concerning organizational change at a time of crisis. Th...

Counselor as First Responder

What role does a crisis counselor play as part of a multidisciplinary first response team? What services can a crisis counselor pr...

The Relationship Between Andersen and Enron

(CNN Money, 2002). Further, David B. Duncan, the lead partner who was in charge of the Enron account, was fired (CNN, 2002). 6. An...

The Media and Its Role in Crisis Management

1. What impact can the media have on the ability to manage a crisis?...

Energy Crisis of the State of California

that SDG&E wound up contracting with a power plant at rates that were much higher than those of other energy distributors in Calif...

Kennedy's Role in the Cuban Missile Crisis

verified in the CIAs own records.) At the last minute, Kennedy called off the air strikes but that message did not reach the more...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

ECONOMIC CRISIS, REAL ESTATE MARKET AND ROMANIA

their funds out of that country. In this paper well examine what the impact of the financial crisis was on this Eastern Eur...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

FINANCIAL CRISIS, MANUFACTURING CRISIS AND SOLUTIONS

the BRIC? In theory, it would make sense that manufacturing in emerging markets would be taking a direct hit. These countr...

Martin Shefter's Political Crisis Fiscal Crisis

success, at least in retrospect. However, the author tends to bash Moses for several actions. Koch however was also a successful m...

Martin Shefter's Political Crisis Fiscal Crisis and Coalitions

to negotiate once for a number of job categories and the magnitude of the coalition gives the city more power, it is an idea that ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...