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Essays 361 - 390

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Changes Brought About by the 1929 Crash of the Stock Market

do remember stories about it. It was the one where people lost everything. Some committed suicide. Some lived in despair. Others m...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

Commodity Price Movements Model Development

chain are likely to impact down the chain, when it is due to begin after sales of beef stock. The current level of beef prices are...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

BSC in SME’s

these also have an impact on cost. Therefore, the balanced scorecard have the potential of raising awareness of issues such as res...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

SME's Success or Failure Indicators

undertake formal strategic planning and as the failure rate is not this high this may not be as strong an indicator as initially e...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Gateway's Distribution and Marketing

That approach could have worked well enough had the end users been agreeable, but they were not. Dell and HP sold many PCs in adv...

Presentation and Examination of Primary Research Finding for Waste Reduction in SME's

The writer uses results gathered by the student to assess the ways in which small business may reduce waste and the attitudes towa...

International Communication in Business

In a paper of five pages, the writer looks at business communication in the international community. A review is included of ways ...

A Company That is Involved in Global Loogistics

This essay provides the background of one logistics company that is involved in domestic and international logistics. Their missi...

Analysing the Impact of Virtual Learning Environment (VLE) on Overseas Bilingual Students' Learning in a University Setting: Problems and Prospects

These 8 page paper is a proposal to examine the current and potential influence of Virtual Learning Environments (VLE’s) on intern...

Assessing the Culture of the Company through News Articles Applying International Management Cultural Dimension Models

cultural influences. Looking at the background of both these countries there are similarities and differences which will help plac...

Methods of International Expansion

Ohmae (1989) stresses that alliances are worth more than only providing an experienced partner in a foreign market, that alliances...

ARMSTRONG INTERNATIONAL: AN ENVIRONMENTAL ANALYSIS

products on site, or if that manufacturing process is outsourced. After some poking around, it could likely be determined that Arm...

New York Life Insurance Company

market, one market that has avoided this, so the strategy suggested in expansion into China, whewre there is a different economic ...

The Malaysian Economy

This 4 page paper looks at the financial position of Malaysia. The paper looks a the current economic conditions and the way in wh...

Political and Legal Problems When Doing Business Abroad

(2006) sees these things as quite relevant and presents the following analysis: "The unmentionable fact is that international law ...

Business and the Value of International Law

be seen as a pattern of behaviour that has developed and been established and is capable of being verified in a particular context...

Overview of International Banks

this environment that an investment bank fits. Some of these banks may be perceived as international banks. The definition...

Culture and Global Business

related to how well they understand and handle cultural differences associated with conducting business internationally. Wh...

An Evolution of Business Alliances

dont like that. After all, for them, management has come to mean total control. Alliances mean sharing control. The one precludes ...