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Essays 121 - 150

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Keynesian Economics Views and and Impact of Paul Anthony Samuelson

In five pages this paper assesses the economic impact of Paul A. Samuelson particularly as it pertains to free market capitalism, ...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Wal-Mart’s Failure in Germany

existing competition. It was with this initial move that the problems may be traced as beginning. There were already indicators o...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...