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Essays 121 - 150

The Nature Of Strategy In An International Context; The Case of Nissan

is also highly reflective of the Japanese culture. The automotive industry in Japan rose up after the Second World War. It reflec...

Samsung's Global Strategy

effective strategies to develop in international markets. Maximising resources and increasing market share logically, we can consi...

Making Investment Decisions Using ROE and IRR

seeks a favorable ROE to keep the business profitable and growing; investors seek a favorable ROE as an indicator that not only th...

Expanding to Chile or Mexico

is industry-oriented. There appears to be much promise in services but the sector is not well developed as yet. Mexico * Positive...

Global Trade Barriers and Overcoming Them

stronger currencies are likely to benefit to the greater extent, with the weaker countries only benefiting marginally in financial...

Stability of the European Monetary Union

In five pages this research paper argues that despite initial instability the EMU has what it takes to provide the element needed ...

Application of International Trade Theory

In ten pages this paper examines the applications of international trade theories by David Ricardo and Adam Smith and also conside...

Internal Analysis of Coloplast

the firm there is an interesting finding, as although there appears to be a fragmented culture, with the different facilitates wit...

Similarities and Differences between US and UK Law Company

and gain the revenue and profits that result from it. Question 2 It is noted that law firms are reluctant to...

An Analysis of HRM Needs for M&S to be Successful In Japan

international expansion is complex, there are a number of consideration, these not only include the potential viability of the mar...

McDonalds in the International Environment

to meet local tastes, there are the familiar product ranges that are seen in almost all countries such as the Big Mac and fries, b...

Magic Pulse Limited and Kitomba

competitive advantage. Weaknesses There are also weaknesses, the entry barriers to the business are low; as such there is a weak...

Developing a Public Relations Campaign for Tesco

with the market place maturing and threats seen from existing competition as well as potential new entrants in some areas, especia...

Company Strategy Planning

is that of information gathering. There needs to be an understanding of the companys core competencies and the resources that are ...

International Franchising of A and W Restaurants

strong presence in the fast-food marketplace. While A&W doesnt have the sheer size of McDonalds, it does have longevity. What this...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...