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Essays 61 - 90

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Assessing Political Risks in International Investment Markets

a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

Regulations of Market Access in the International Environment

given the same treatment as the most-favored-nation status (WTO, 2011). MFN applies even when...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

Marketing Mix and Marriott International

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture

throughout the world, more than 1.1 billion people from ages 15 to 24, have spent a large part of their lives surfing the Internet...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

American Labor Market and International Competition's Impact

In ten pages this paper examines how global competition particularly from Asian employees has affected the U.S. labor force. Seve...

Overview of International Derivative Markets

with the unauthorised dealings of a single dealer ; Nick Leeson. In reality the markets are extremely sensitive to these ...

Possible Futures Within the International Battery Market

2010. Estimates of the growth of the lithium battery market during that period place the value of the lithium segment of the mark...

International Coffee Market Crisis

the industry in perfect competition. Figure 1. Industry in Perfect Competition The...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

UK, US, France, Germany, and Japan Stock Markets

In twelve pages this quintet of international stock markets are examined in terms of characteristics, features, size, and history....

Global Beer Market

Germany boasts the highest per capita consumption of beer (2000). U.S. beer brewing has risen and the survival of specialist bre...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Germany's Global Economic and Market Potential

In nine pages this paper presents a comprehensive profile of Germany that assesses its political and economic issues and also cons...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

International Financial Tools

in one market, such as political instability, economic problems, changes in interest rates or concerns regarding inflation as well...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Starbucks' History and Evolution

the end of 1987. * 1991 - Starbucks undertook a number of socially responsible projects including a CARE coffee sampler and becomi...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...