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Essays 1021 - 1050

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Influences in Recruitment of Local or International Employees in Multinational Companies

can be used may be assessed and then the influences themselves may be considered in this context. 2. Types of Employee When a f...

Import and Export Company and International Trade

In ten pages this paper discusses international trade in a consideration of tariffs and product cost deliveries as they related to...

Ford Motor Company and International Considerations

In ten pages this paper examines policies of acquisition, operational strategies, raising capital, and organizational structure in...

International Assignment Policy of the Colgate Palmolive Company

This paper examines Colgate Palmolive's International Assignment Policy in 7 pages. Three sources are cited in the bibliography....

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Australian Company Billabong International

sports market which is a growing market globally. If we look at the Australian market this is a good indicator. The market for sur...

Assessing the Culture of the Company through News Articles Applying International Management Cultural Dimension Models

cultural influences. Looking at the background of both these countries there are similarities and differences which will help plac...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Indian International IT Company Satyam Computer Services, Ltd.

Additionally, Satyam has forged numerous alliances over the years, including with IBM, Siebel and Microsoft. Satyams U.S. subsidia...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Business Questions

be a personal liability for the price up. In addition to this as the business is not separate from the proprietor, the business wi...

Company Profiles

brings people together across the globe. Unique selling proposition: Right now they have trivia challenges on their site. Dell: h...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Innovation Strategy as NEC and Acquisitions

That Cisco the paper is written in two parts. The first section looks at a case study of NEC and the development of a research and...

DreamWorks: Company Analysis

recognizable figures in contemporary animation, and a strong indicator of the brands market recognition and perceived value (Corli...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

Setting up a Kuwait Plastics Factory Business Plan

In eleven pellets a proposed Kuwait company for plastic pellets' manufacturing is considered in a business plan that includes conc...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...