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as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

squads in communities that use volunteers, there is usually a shortage. The work is grueling and while rewarding, many people just...

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

may be of variant importance. It is only by understanding the variables and how they impact on the marketing mix that we can start...

2. Cutting middle class taxes/reforming corporate taxes 3. Balancing the budget...

quarter of 2004 Nokia had dropped to a market share level of 29.7% compared to 35.6% for the same quarter the previous year (Tech ...

In six pages this paper examines the Nikkei in a consideration of the post 1989 Japanese stock market. Twelve sources are cited i...

that GM crops have been put through. The consideration can be looked at from a commercial or business perspective, from a govern...

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

support. Most of the time she enjoys her children and takes life in stride, but it is difficult when one or both is sick....

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

What is not so obvious is that it is also a hot market for sport footwear. Adidas for example reported a 22% increase in Asia, in...

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

not responsible for the changes in direction of the real estate market in Lebanon, but it does represent that changes that are bei...

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

in 2004 it was 1.61 and the quick ratio was also over 1 in both years (Nortel, 2004). As such liqusisidy has nmot been an issue. ...

Pursuing profitability at the cost of social responsibility (i.e., decisions about European cutbacks) can provide positive results...

to others by pouring them tea. That is a sign of regret and submission" (Chinese tea culture, 2006). Finally, a newly-married coup...

In sixteen pages Exxon Mobile's financial structure is examined in a consideration of how market risks are dealt with. Ten source...

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

the goods, there was no stock needed and in the early days the payments was arranged between the buyer and the seller privately. T...

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

sell far more toys than its leading competitors. Unlike toy stores, Wal-Mart is able to sell its toys for less than its competito...

the consumers. An alterative paradigm of liberalisation has also been proposed, and when looking at postal services in terms of th...

to China, a country that supplies a great deal of textiles to the world. However, when we look at these two markets, there may b...