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Essays 451 - 480

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Nationalization Dispute Settlements and International Law

of their investment and work. Both perspectives are very understandable but are not agreed upon widely. One example for how the...

The Central Reasons for the Onset of the First World War

history who have sought to elevate themselves by conquering others, including not only Napoleon, but also Hitler, Genghis Khan, Iv...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Mercury Shoes' Board Report

changes. Currently revenues have been depressed by the losses incurred in the forest fires of Southeast Asia, discussed further b...

Economics and International Trade

country B will be making the scooters, as it can make more of these wit the same resources. Compared to country A it is country B ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

International Accounting Standards Implementation Benefits and Costs

in some countries. Therefore, even in a single country there are choices. When it is considered the level of flexibility internati...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Nestle and Wyeth; Research Proposal

always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...

A Common Difficulty in International Business Operations; Culture Differences

they are instigated and can often be seen as a reflection of the values and working methods of the senior management. While many b...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Should The United States Become A Member Of The International Criminal Court?

open itself up to unyielding vulnerability. Madison addressed the inherent need for mans activities to remain under some semblanc...

Colombia - Foreign Policy

by the 1970s, mostly left-wing groups (International Crisis Group July). By the 1980s, right-wing groups emerged and by then, the ...

International Accounting Convergence; IFRS and US GAAP

rely on information flow and also trust. Annual accounts are a major tool used by potential investors to assess an investment. Alt...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Nation-States and International Organizations

is probably the preeminent intergovernmental organization in the world. There are 192 member nations, and membership is open to "a...

Amnesty International

views of the members and to balance and the 500 member council would meet every two years to discuss issues concerning the views, ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...