SEARCH RESULTS

YOU WERE LOOKING FOR :International Marketing Research Methodological Choices

Essays 151 - 180

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Market Research Designing

project such as this is a success there needs to be more in depth research which cannot be accommodated by quantitative methods. T...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Juvenile Delinquency Theories - Choice And Criminal Atavism

very distinct physical characteristics (Clinton Community College, n.d.). Examples include a flattened nose, very large jaws, stro...

Strategy Plan for Adecco

focus of the paper will be the strategic alliances. 2. Environmental Analysis The company has to deal with the internal and ext...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Teaching Practice Analysis

in small groups of four students each where they brainstormed what the main ideas of a story were and what led them to that conclu...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Logistics: Shipping the Product

to South Koreas place on the Index, it only needs to be aware that corruption could become a problem that the company will need to...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Ethics and the Media: Lessons from the Dan Rather Scandal

as President against John Kerry. Rathers broadcast suggested that Bush had received preferential treatment by being allowed to se...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Primary Crime Data Sources: Compare/Contrast

rural, urban, gender, culture and age (Bureau of Justice, 2001). NCVS modified its methodology in the late 1980s to improve upon ...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

Summary and Review of Lynne Curry’s The DeShaney Case: Child Abuse, Family Rights, and the Dilemma of State Intervention

After putting a name and a face on the social issue of child abuse, and considering the dilemma of the social worker who seeks to ...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Career as a Network Administrator

administrator generally is required to be an onsite worker. That requirement is changing, but slowly. For the next decade or so ...

Choices for Business Growth

The writer looks at the case of a business which needs to increase capacity. The writer assesses three potential choices, looking...

Assessing School Web Sites; A Reseach Proposal

UK at the same time as having to meet pupil and parent expectations for high standards of education; as such careful management of...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Societal Oppression Because of Group Discrimination

are many explanations as to why some groups seem intent on oppressing other groups. Basically, however, this oppression is a refl...

Addressing Pollution and Environmental Destruction

There are a number of problems in the world that require citizen action. Pollution is one of those problems. Pollution threatens...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...