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Essays 31 - 60

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Why Invest in International Markets?

the spread of investment some investments may perform poorly, but others may compensate for this with growth. This is the concept ...

Consideration of International Strategy for Douja Promotion Group Addoha SA

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

The Importance of ESL in the International School Curriculum

meet the demands that society dishes out, and cultural demands as well. This is becoming increasingly more significant as the worl...

Is Globalisation an Extension of International Trade?

of coal for the same cost as 200 tones of potatoes, and one can produce 100 of potatoes for the same cost to resources as 200 tone...

Starbucks' History and Evolution

the end of 1987. * 1991 - Starbucks undertook a number of socially responsible projects including a CARE coffee sampler and becomi...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Keynesian Economics Views and and Impact of Paul Anthony Samuelson

In five pages this paper assesses the economic impact of Paul A. Samuelson particularly as it pertains to free market capitalism, ...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...