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Essays 511 - 540

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Feedback Loops Present at Whole Foods Market

The writer examines the concept of feedback loops and the way in which they may impact on the organization. Whole Foods Market is...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Exporting Healthy Beverage Out of Country

This company produces delicious, non-alcoholic, organic beverages and is ready to expand globally. New Zealand is selected as the...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Have International Human Rights Really Changed Over the Last Sixty Years?

is a law that is more basic that that which is made by man, supports of this such as Aristotle and the stoics such as Cicero and S...

Derivatives

as this demonstrated how they are used in order to limited or transfer risk by one party. It must also be remembered that risk is ...

A Strategy For Google

This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and op...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Questions and Answers on Charles Schwab as a Product

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

HOUSING MARKET, STATISTICS AND FUTURE PREDICTIONS

of supply, in other words, how many months it will take to work through the current supply of homes. This is a statistic that has ...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Men's Clothing Market in the United Kingdom

In five pages this paper examines the UK menswear industry in an overview of structure, trends, and the size of the market with fu...

Overview of the NASDAQ Market

In five pages this paper assesses the current status of the NASDAQ market and what the future holds in store with investor types a...

5 Student Posed Questions on Securities

of the way in which the market is going to move, meaning that despite inaccuracy they can still be useful. b. If we have an inves...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Increasing Laptop Sales Overview and Marketing Plan

In five pages this paper examines how laptop computer scales can be increased through marketing techniques and plans with a sample...