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Essays 1951 - 1980

College Students and the Marketing of a Campus Poetry Night

In one page this essay discusses how to plan and promote a poetry night event on a college campus that includes a book signing and...

U.S. Military Base Location

38). This presence typically took one of two forms: military bases and access agreements (Schirmer 40). When a military base is ...

Comparision Between Endogenous and Neoclassic Economic Theories

In thirteen pages international development is examined in a comparative analysis of these 2 economic theories with examples from ...

Case Study of Planet Reebok

In six pages Planet Reebok is examined in an examination of international marketing. One source is cited in the bibliography....

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Discussion of Denver International Airport

In six pages Denver International Airport is discussed in terms of its flawed design and construction as described in an Exhibit A...

Overview of Global Registrar Network Solutions

In one page this paper examines the international Internet domain registrar for .com, .edu, and .net and includes such topics as c...

Global Marketing Issues

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

International Upheaval in 1979

In this five page report the author discusses several key political events occurring with Supertramp in the backstage. The Irania...

Money Laundering on a Global Scale

as much as $1,000 billion a year. Money laundering techniques have become so sophisticated that the trail of money can no longer b...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Internet, Small Business, and Export Information

Commerce Department says that "Small businesses are the fastest growing part of our economy and are the engine of our future job g...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

Russia and Difficulties of De Beers

In five pages Russia's and Australia's defection from protection is examined within the context of the international diamond carte...

Birds-eye View Of an Emerging World and Global Marketing

International advertising is the focus of attention. Demographics in respect to a variety of countries are discussed, inclusive of...

Europe and American International Business

In thirty five pages this paper explores in great detail US based businesses and their European prospects and consider how major A...

Nancy J. Adler's International Dimensions of Organizational Behavior

In twenty pages several aspects of international management are discussed within the context of Nancy J. Adler's book. Eight sour...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Brazil and Toys 'R' Us

But the company is not sitting idle at home. It is in the midst of an ambitious campaign (which includes closing some older, less...

Japan and Kentucky Fried Chicken

In a ten page paper considering international business the successes and problems of the KFC franchise in Japan are examined in te...

Global Commerce and Ocean Ports

In nine pages this paper discusses international commerce with regard to transportation changes and ocean port issues. Eight sour...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Global Impact of Computers

parts of the world. In Japan the realities that involve the computer and the participation in such is called maruchmedia, or mu...

Global Trade

to the terms of GATT as full contracting parties, and another twenty-two countries had agreed to various aspects of the treaty (Hi...

Global Project Management

In eight pages this report examines international project management factors including problems, advantages, disadvantages, and pr...

International Business and the Importance of Training and Development

companies are complaining about the shortage of trained technological manpower" (Anonymous, 1998; p. PG). One Israeli company, To...

Global Marketing Negotiations and Tactics

are changing as well. As a prime example of this, one may look at US franchisers and how well they are doing in Mexico. Fifteen ...

Incidence of Bribery in the International Business Environment

In ten pages international business is discussed with the focus on the incidence of bribery and efforts to curtail what has become...