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Essays 211 - 240

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

The US Dollar, Depreciation, and Sony

The writer looks at the way in which exchange rate volatility takes place, it is influences and the way it can impact on internat...

An Efficient Organization-the USPS

Despite claims to the opposite, the United States Postal Service (USPS) is an extremely efficient organization. It may be the most...

Case Study of Alliance Brewery Group and ASIMCO

In twelve pages this student submitted case study involves the fit of Alliance's operational and competitive strategies, how Allia...

International Business, Strategies and Issues

same level of centralisation. This is a selective centralisation, combined with decentralisation, usually facilitated by internal ...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

The United States and the Discipline of International Relations (Article Review)

detrimental. The claim is reasonable if true. That is, if it is the case that the U.S. academic classroom does not contain a diver...

Influences on British Airways and their Approach to HRM

shifting with increased travel being undertaken with the low cost carriers, this has changed the pricing structure of the industry...

Riordan Manufacturing Industries

However, there are also weaknesses. If exporting is undertaken as a stand alone strategy, regardless of whether it is direct or in...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

The United States, Security and International Relations

oversee security includes the National Command Authorities (NCA), comprising most of the civilian agencies; and the military estab...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Starbucks Case Study

internally and externally within its environment is understood. To analyse the company, at the position it is in the case study, a...

International Trade Development; A Research Proposal

business development, as many companies, including Coca-Cola and Wal-Mart have found out these include political and cultural diff...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev...

HSBC and Its’ Growth Strategy

grown to its current size and strategies which are supported that growth as well as issues such as why there is a head office loca...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Santa Fe Relocation Services/A Branding Strategy

be the various ways in which Santa Fe presents itself to the public and its customer basis. A wide variety of marketing techniques...

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

United Airlilnes, US Air, and Code Sharing

a person could book a flight on US Air and fly to any city that US Air or United or any other US prefix plane had an agreement wit...

Global Strategy of Wal Mart International

own, 2002). "Wal-Mart also owns a 35% interest in Seiyu, Ltd. with options to purchase up to 66.7% of that company. Seiyu operate...

Strategy and International Investments of Time Warner

corporate cultures. They have in fact been quite aggressive. For example, Time Warner had demanded big chunks of revenue and contr...

Bosnia and International Conflict Strategies

In seven pages this paper discusses military intervention, nonintervention, and diplomacy in a strategic consideration to the Bosn...

Past, Present, and Future of the United States Customs Service

In fourteen pages this paper presents a history of the United States Customs Service, considers its current role, and anticipates ...

Operations Management of UK's Swallow Hotels

In twelve pages this United Kingdom hotel chain is examined in terms of its operations management with improvement service recomme...

Internet Globalization Tool and International Strategy Dissertation Proposal

In four pages globalization and the significant tool of the Internet in reinforcing this internationalization are discussed in thi...