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Essays 391 - 420
2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...
some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...
"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...
creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...
or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...
more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...
Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...
Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...
is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...
the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...
its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...
items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...
provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...
normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...
titled "The body impolitic: fashion and its critics sell the same stereotypes" and is written by John Leland (1996). In this artic...
and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...
Where once a candidate took almost sole responsibility for getting his message to the American...
their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...
in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...
at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...
the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...
fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...
of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...
In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best tar...
This paper examines the use of deceptive advertising techniques in the media throughout history. This six page paper has five sou...
pursuit of the elusive marketing promises. Sexuality is perhaps one of the most influential of all elements in contemporary...
In sixteen pages this paper examines the fitness industry in an overview of composition, structure, how advertising increases dema...
In five pages this paper discusses cigarettes and the effects of smoking in a consideration of prevention, effective advertising, ...
In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...
In this paper that consists of eight pages the history of advertising within this sixty year period is explored. There are 21 bib...