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Essays 211 - 240

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

History of the Internet

In eighteen pages this paper presents an extensive history of the Internet with business, ecommerce, and user information provided...

Hypothetical Forecast for 2025 Business

In five pages a 2025 business projection is offered and includes technological considerations, ecommerce emphasis, global economie...

eCommerce Proposal

In twelve pages this paper discusses a proposal for a beef retail business to begin utilizing electronic commerce in a considerati...

Internet and HRM

In five pages this paper examines the impact of globalization upon human resource management and how competitive advantage can be ...

Computer Attacks and Internet Security

The company was the victim of a "classic Distributed Denial of Service (DDoS) attack generated by the coordinated efforts of many ...

Legal Issues Pertaining to Global eBusiness

(2) the main features of the goods or services, (3) the price of the goods or services (including all taxes), (4) added delivery c...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Internet and Music Sales

In twelve pages the business of selling music on the Internet is examined in a consideration of competitive advantage and a compar...

Internet Commerce Best Business Model

In a paper consisting of six pages the future of dot com ventures in light of recent failures and the impact of globalization are ...

Ecommerce and Taxation

still address their personal needs when it is convenient for them. "Hundreds of major retailers dot the Web with a fast-evolving ...

Ecommerce and Pricing Strategies

2. Pricing Strategy The way in which a company sets prices will need to take into account many different conditions. Where this i...

Online Auctions Business and Critical Factors for Success

on action site this may also stimulate the buyers to look at take an interest as they have more choice, and place the auction site...

Starting an eBusiness

flowing in and is useful in determining different and innovative ways to market your own business. In starting a new business pro...

B2C and the Internet's Effective Uses

mass summary might not be appropriate. For this reason this example essay paper takes a look at how a target market might be defi...

21st Century Businesses and Electronic Commerce's Effects

In seven pages this paper discusses how ecommerce will impact businesses in the 21st century in a consideration of World Wide Web ...

Business, Technology Uses, and the Internet

In three pages this paper discusses the impact of the Internet on businesses in this overview of how new technology is being used....

Internet, Banking, and Small Business

In thirty five pages this paper discusses the impact of the Internet upon banking and small business and the connection that exist...

A Strategy for Entering into an E-Commerce Business

only used where there is not alterative. The main exception to this is the historical data regarding the development of the intern...

eCommerce Experiences

US$87.4 billion, with a global total at this time being US$657 billion in revenues (Hobley, 2001). By the year 2002 the consumer s...

Internet Portals and Business Value

starting site. This may be the page that a browser is set up to load automatically when it is opened or it may be a webpage that i...