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Essays 721 - 750

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Economic Productivity Paradox Overview

In six pages this paper examines the economic productivity paradox in an overview of its background, information technology expend...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Market Segmentation and Lifestyle Analysis

of a fully realized marketing strategy. In preparation for marketing to the community, it is first necessary to make an analysis...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

Investment Analysis of the Coca Cola Company

has brand strength ("Coca Cola Company SWOT analysis," 2005). The brand also has staying power. It is something that has been sold...

Philippines' Marketing Analysis

In nine pages this paper presents a marketing analysis of Lincoln Golf Cars in terms of the Philippines as an export location with...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Seventh Edition of International Marketing

International Environment; Beginning International Marketing Activities; and Global Marketing Management. Each section contains s...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

Marketing a Plagiarism Detection 'Honor System' Device

complete their assignments, and the convenience of form and searching provide greater opportunity for plagiarizing than ever exist...

Bayesian Logic and CoffeeTime's 'Borrow Information'

houses in closer proximity to the university or financial district turn a better profit than those in more outlying locations (whi...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

CONDUCTING A MARKETING AUDIT

the marketing audit in general terms. Well also provide an example of how an entity goes about performing an audit. As men...

Market Segmentation by Art Weinstein

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Financially Analyzing AMS

Advanced Marketing Services, Inc. completed its initial public offering of common stock during July 1987 (AMS, 2002). These days, ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...