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Essays 1201 - 1230

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Developing and Implementing IS and IT

IT and IS are accepted and adopted, The first tool to be used will be a PEST analysis. 2.1 PEST Analysis A PEST analysis looks ...

3 Articles on IT Reviewed

In six pages this paper reviews 3 articles researching various information technology aspects such as new system development for t...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Privacy Issues and IT

their electronic mail and telephone conversations, and nearly every other aspect of their individual lives?" (1999, p. 620). Br...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

The Application of Physical Therapy to Support Transcutaneous Electrical Nerve Stimulation

The Application of Physical Therapy to Support Transcutaneous Electrical Nerve Stimulation. 5 pages. 4 sources cited. This pape...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Strategic Planning - Three Perspectives

This 5 page paper uses information from three different publications about information systems to discuss strategic planning. The ...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Human Beings and Information Processing

assertions that it was a terribly tragic mistake or that the police officers felt themselves to be in danger. None of which apply...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Overview of Information Governance

In five pages this paper examines the information age in an overview of information governance with a policy creation comparison. ...

Information Gathering and System Design for Riordan Manufacturing

the alternatives, these have also been referred to as the interests (Simon, 1947). The next are the alternatives, which are the di...

The Java Tutorials

offerings: Getting Started; Learning the Java Language; Essential Java Classes; Collections; Swing; Deployment; and Preparation fo...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

RIORDAN MANUFACTURING AND HUMAN RESOURCES SYSTEM

Discusses the information-gathering phase required by Riordan Manufacturing for a new human resources information system. There ar...